Writing and publishing a book is the dream of many people, but few really succeed in making their manuscript known to a large enough audience to be successful.
Most people in fact rely on a publisher (usually small and unknown) or publish their book independently on the most popular online publishing platforms in the hope that the book will sell automatically.
After several years of experience with eWritingHub, we can say that it is not enough to publish a book to get sales and notoriety, even if it has a great potential given the quality and sophistication of the content.
Below we list the 5 steps you need to follow in building and publishing your book to be truly successful.
- If you sell marketing books, for example, it's possible that some clients will ask you for advice or products in order to put what they've learned from you into practice.
1. Differentiate yourself from the competition
Before writing a book, make sure that the content is original and different from the competition so that you can carve out a space within the niche. The primary goal should be to provide value to the marketplace and consequently build an audience of readers interested in your topics.
2. Publish on different platforms in different formats
When publishing your book, be sure to publish it on major publishing platforms such as Amazon KDP, Ingramspark, D2D, ACX etc. and in kindle, paper and audio formats in order to maximize organic visibility and sales.
3. Advertise your book online and offline, before and after publication
Before publishing your book, start with a pre-launch campaign on Facebook and Google in order to create an audience of people interested in the release of your book who will buy your texts as soon as you publish them and leave the first reviews on demand.
Next, once the book is published online also start with advertising campaigns on Amazon.
4. Don’t just monetize with royalties
When publishing and marketing your book, you shouldn’t just aim to get as many sales (and therefore royalties) as possible. Focus on building a brand and trying to sell products and services related to your brand to people who will buy your books.
If you sell marketing books, for example, it’s possible that some clients will ask you for advice or products in order to put what they’ve learned from you into practice.
5. Build a lasting brand with a growing and loyal customer base
Don’t just focus on a book, focus on building a brand! This will help you grow your community of readers and your revenue.
